long island — U.S. Sen. Charles Schumer is asking the Federal change fee to examine an advertising technique that makes use of cellphone records to find out about americans who pass by using billboards.
an out of doors promoting company, Clear Channel out of doors Americas, says it works with companion companies to healthy aggregated location statistics. it may possibly then cater advertisements to certain patrons in keeping with the demographics of passers-via and check if the americans finally end up at the advertiser's shops.
The company makes use of aggregated statistics from partners, together with AT&T. It says individual patrons can't be identified.
Schumer, a brand new York Democrat, desires the FTC to examine no matter if it's a deceptive alternate observe as a result of he says most people don't realize their region facts is being monitored.
Neither Clear Channel nor the FTC automatically spoke back to requests for comment.
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